"What is the best way to push gun control? According to a newly leaked document that gives Democrats advice on that very subject, national tragedies are the answer.
The document, ‘Preventing Gun Violence Through Effective Messaging,’ is more than 70 pages long and was created by a group of Washington, D.C., consultants who did research for a Washington state gun-control advocates. It was written in 2012 before the Sandy Hook shooting tragedy.
The document states that 'The most powerful time to communicate is when concern and emotions are running at their peak ... The debate over gun violence in America is periodically punctuated by high-profile gun violence incidents including Columbine, Virginia Tech, Tucson, the Trayvon Martin killing, Aurora and Oak Creek. When an incident such as these attracts sustained media attention, it creates a unique climate for our communications efforts.’"