"Anti-gun groups are small, relatively few in number, and based exclusively in major cities. They are funded by large donations from liberal-left foundations and wealthy individuals who seek to change society to fit their desired model.
Gun rights groups have evolved on a different pattern. There are hundreds of them, in all types and sizes, scattered throughout the country. The majority of their money comes from dues paid by members who just want to keep the rights they have. These members, as many as four million in the case of the NRA, are the source of their political power.
Lacking a large membership, the anti-gun lobby has used mass advertising and a blindly sympathetic media to spread their message. This has worked well in the past, thanks to the well documented media bias and diabolically clever marketing techniques. But it exposes them to charges that they are elitist organizations, financed by millionaires who want to disarm the unwashed masses.
To alleviate this unseemly situation and shift the power balance in their favor, the anti-gun lobby has spawned a new crop of surrogates and a new strategy that seeks to imitate the grassroots success of the NRA. The optimistically named Million Mom March and First Monday 2000, for example, are attempting to recruit new members at the local level by staging marches and rallies.
This shift in strategy is doomed to failure. It also reveals how poorly the leaders of the anti-gun groups understand their opponents."
(Via.) Keep and Bear Arms